After a two-year pandemic break, Łukasiewicz – Institute of Aviation returned with the stationary edition of the European Forum for Marketing of Scientific and Research Institutions – MINIB 2022. Over 120 participants from Poland and abroad listened to a series of lectures and presentations showing the latest research results and practical solutions used by European universities and research institutes in the area of marketing communication and creating relationships with stakeholders of services offered by these institutions.
The MINIB conference is a meeting place for practitioners and marketing experts from research institutes, universities and technology parks from all over Europe. This eleventh edition took place on November 22, 2022 at Łukasiewicz – Institute of Aviation in Warsaw. The official opening was made by the director of the Institute, Paweł Stężycki, and an introduction to the participants was given by Paulina Mazur, director of the Communication and PR Department at the Łukasiewicz Center.
The main topics of this year’s edition were the challenges for the marketing of science at the beginning of the 21st century and the cooperation of scientific and research institutions with economic practice. Presentations at the Forum covered topics such as: challenges and the new role of marketing in the context of market resilience of the organization, dissemination of research and scientific results in international projects, as well as using the potential of scientific and research institutions in the process of entrepreneurial discovery.
The highlight of the Forum was a panel discussion with invited experts: professor Joanna Cygler (Łukasiewicz – Institute of Aviation, Warsaw School of Economics), professor Bogdan Pachołek (Poznań University of Economics and Business), dr. Marzena Walasik (Łukasiewicz – Institute for Sustainable Technologies), dr. Martyna Dudzicz (Łukasiewicz – Institute of Innovative Technologies EMAG), dr. Bartłomiej Grobelski (Center for Innovation and Technology Transfer, Medical University of Lodz) and M.Sc. Agnieszka Stanisz (Łukasiewicz – Poznań Institute of Technology). The panel was led by professor Dariusz Trzmielak from the University of Lodz.
The conference also included a poster session attended by students of the Warsaw University of Technology and a presentation of publishing houses of the Łukasiewicz – Institute of Aviation and the Warsaw School of Economics.
The Łukasiewicz Research Network – Institute of Aviation is one of the most modern research facilities in Europe, with traditions dating back to 1926. The Institute closely cooperates with global tycoons of the aviation industry, such as: GE, Airbus, Pratt & Whitney, and institutions from the space industry, including the European Space Agency. Strategic research areas of the Institute are aviation, space and unmanned technologies. It also provides research and services for domestic and foreign industries in the field of materials, composite, additive, remote sensing, energy and oil&gas technologies.
The Łukasiewicz Research Network provides attractive, complete and competitive technological solutions. It offers a unique system of “challenging” to business, thanks to which a group of 4,500 scientists in no more than 15 working days accepts the business challenge and proposes the entrepreneur to develop an effective implementation solution. At the same time, it involves the highest competences of scientists in Poland and a scientific apparatus unique in Poland. What is most important – the entrepreneur does not bear any costs related to the development of an idea for research work. Łukasiewicz meets the expectations of business in a convenient way. The entrepreneur may decide to contact us not only through the form at https://lukasiewicz.gov.pl/biznes/ but also in more than 50 locations: the Łukasiewicz Institutes and their branches throughout Poland. They will receive the same – high quality – product or service everywhere. The Łukasiewicz potential is focused around such research areas as: health, intelligent mobility, digital transformation and sustainable economy and energy.