Łukasiewicz – Institute of Aviation hosted over 120 participants of the 12th European Forum for Marketing of Scientific and Research Organizations (November 7-8, 2023). The main focus of the Forum is to present the latest research results and practical solutions by scientific and research institutions from all over Europe. This year’s edition introduced a new formula of speeches – during two days, four discussion panels were held in which experts – professors, scientific staff from universities and institutes as well as business representatives participated.
Representatives of the Institute were both speakers, moderators and participants of the Forum. The conference was opened by: the president of the Łukasiewicz Center, Dr. Andrzej Dybczyński, the director of the Institute, Dr. Eng. Paweł Stężycki, president of the Polish-Ukrainian Chamber of Commerce, Jacek Piechota and chairman of the Scientific Committee of the Conference, prof. Bogdan Sojkin. Session moderators were Dr. Eng. Sylwester Wyka, prof. Joanna Cygler, prof. Mirosława Pluta-Olearnik, prof. Bogdan Sojkin and prof. Agnieszka Izabela Baruk. Among the participants of the discussion panels were: director of the Department of International Cooperation, Dr. Beata Lubos, and executive director of technology programs for Central and Eastern Europe, GE Aerospace, Dr. Eng. Marian Lubieniecki. The conference was hosted by prof. Joanna Cygler and Dr. Aneta Olejniczak.
Market pull and technology push
The opening session of the forum was an opportunity to present what marketing looks like in the Łukasiewicz Research Network. According to the president of the network, a balance between market pull and technology push is important, i.e. both responding to market needs and creating interest in new solutions. Łukasiewicz’s most important and primary goal is the commercialization of scientific research and perceiving the market from a global perspective.
New business models and strategies of scientific and research institutions
Participants of the discussion panels shared their thoughts on groundbreaking changes in the environment and the impact they have on scientific and research institutions. The debate also covered new market strategies, new directions and new marketing tools. Discussions on the reconfiguration of business models of scientific and research units and competency and practical requirements for undertaking effective market activities of scientific and research institutions in times of environmental uncertainty were also undertaken.
Conference participants also took part in the workshop “How to organize the effective scientific outreach of research institutions?” as well as in lecture and poster sessions. The Scientific Publishing Houses of the Łukasiewicz Research Network – Institute of Aviation and the Polish Economic Publishing House also presented their offer.
We would like to thank all speakers and participants for two days of interesting conversations and scientific inspirations.
The Łukasiewicz Research Network – Institute of Aviation is one of the most modern research facilities in Europe, with traditions dating back to 1926. The Institute closely cooperates with global tycoons of the aviation industry, such as: Boeing, GE, Airbus, Pratt & Whitney, and institutions from the space industry, including the European Space Agency. Strategic research areas of the Institute are aviation, space and unmanned technologies. It also provides research and services for domestic and foreign industries in the field of materials, composite, additive, remote sensing, energy and oil&gas technologies. More: ilot.lukasiewicz.gov.pl/en/
The Łukasiewicz Research Network offers businesses attractive, broad and competitive technological solutions. Łukasiewicz provides a unique “challenge system” powered by a group of 4,500 scientists, who take up a business challenge and present the entrepreneur with potential solutions. At the same time, it provides access to cutting-edge capabilities and unique scientific infrastructure in the country. Most importantly – the entrepreneur does not bear the cost of preparing the conception of the research works. Łukasiewicz conveniently meets the expectations of the business. The entrepreneur can contact Łukasiewicz through an online form on our website https://lukasiewicz.gov.pl/en/business/ but also directly in over 50 locations of Łukasiewicz Institutes and their branches throughout Poland. Each site provides the same, high quality, product or service. Łukasiewicz focused on research areas such as: Health, Smart and Clean Mobility, Digital Transformation and Green and Low-emission Economy.