How to conduct marketing of scientific and research organizations to effectively promote commercialization? What role do such institutions play in building competitive advantages for companies internationally? What are the characteristics of science marketing and how to use it in recruitment campaigns? How to conduct effective influencer marketing in accordance with OCC guidelines (Office of Competition and Consumer Protection)? These are just a sample of the questions that will be answered at the 13th European Forum on Marketing of Scientific and Research Organizations by Łukasiewicz – Institute of Aviation. The event will take place on November 7-8, 2024 in Warsaw.
Scientific and research institutions play an important role in the ecosystem of the global economy. It is in such institutions that scientists, engineers, high-level specialists conduct research and development projects, test and implement new solutions and technologies. These are then adapted by companies in various industries: energy, automotive, mining, aerospace, pharmaceutical, or military. Successful implementation depends on effective and long-term cooperation between research institutes, scientific centers and companies.
“Marketing activities of scientific and research institutions play a key role in building competitive advantages for manufacturers of new technologies. Why? Thanks to the research, testing and knowledge of scientists, companies save time, resources that they would have to incur by creating their own R&D teams and specialized infrastructure. The reputation of an institution, the competence of engineers even become a guarantee of quality. This is an additional value in the eyes of the end user. It will not be there without well-thought-out, accurate marketing activities, the effectiveness of which we will discuss during the 13th European Forum for Scientific and Research Organizations”, says Sylwester Wyka, Ph.D. Eng., deputy director for research at Łukasiewicz – Institute of Aviation.
13th European Forum for Scientific and Research Organizations – what awaits participants?
The European Forum for Scientific and Research Organizations is an event that focuses on contemporary challenges related to promotion, public relations, e-marketing, EB campaigns, as well as positioning market advantages in relation to the B2B, B2B2C or B2C segment.
“The success of scientific and research institutions is mainly the result of close cooperation with representatives of business and, increasingly, public administration, forming the so-called triple helix. Without the cooperation of the various parties that make up the modern business ecosystem, based on strong network connections, it is difficult to create added value for individual players and the whole system. Hence, this year’s European Forum for Scientific and Research Organizations is a space where representatives of the scientific community, business and public administration meet to inspire each other, discuss and share best practices in order to develop a new – common code of effective and modern marketing activities of research and scientific institutions. Technological advances are also encroaching on marketing strategies. Existing tools and ways of market communication are supported by digital solutions. Therefore, the necessity arises to jointly build new ways of market communication, based on cooperation and mutual respect”, says Professor Joanna Cygler of the Warsaw School of Economics and Łukasiewicz – Institute of Aviation.
This year’s event will be held on November 7-8, 2024, and will consist of panel discussions with Polish and international experts who will talk about:
- the development of new technologies – towards a cooperative world,
- the importance of research and scientific institutions in creating competitive advantages for companies on an international scale,
- challenges of cooperation of scientific and research institutions with partners.
Among the speakers at this year’s Forum will be representatives of such institutions as the Ministry of Development and Technology, Warsaw School of Economics, Warsaw University of Technology, Cracow University of Economics, Warsaw University, Intel, GE Vernova, Łukasiewicz – Institute of Non-Ferrous Metals, SW Research, Foundation “Internet. It’s time to act!”, CIRA, National Center for Research and Development, National Center for Nuclear Research, European Aeronautics Science Network (EASN), Arrangement of Special Purpose Companies, Łukasiewicz – Industrial Institute for Automation and Measurements, as well as Łukasiewicz – Institute of Aviation. Participants will also have the opportunity to learn about good practices in the following topics:
- Transparent influencer marketing. OCC guidelines;
- Marketing in the science. Science in marketing – research results
- Historical success of Łukasiewicz – Institute of Aviation engineers and media “game changer”
- Fediwersum. What marketing looks like on social networks devoid of recommendation algorithms
Papers will also be an important part of the program. Authors who deliver them will gain scientific publication in the Marketing of Scientific and Research Organizations journal, for which 40 points are awarded to scientific achievements.
The list of topics and speakers is available at: https://minibforum.com/programme/.
About the event
The 13th European Forum on Marketing of Scientific and Research Organizations will be held on November 7-8, 2024 at Łukasiewicz – Institute of Aviation in Warsaw at 110/114 Krakowska Avenue. This two-day event is directed to representatives of marketing teams of research institutes, universities or technology parks, but also to business in the broad sense which draws on recommendations from scientists in positioning and supporting the sale of their products.
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The Łukasiewicz Research Network – Institute of Aviation is one of the most modern research facilities in Europe, with traditions dating back to 1926. The Institute closely cooperates with global tycoons of the aviation industry, such as: Boeing, GE, Airbus, Pratt & Whitney, and institutions from the space industry, including the European Space Agency. Strategic research areas of the Institute are aviation, space and unmanned technologies. It also provides research and services for domestic and foreign industries in the field of materials, composite, additive, remote sensing, energy and oil&gas technologies. More: ilot.lukasiewicz.gov.pl/en/
The Łukasiewicz Research Network offers businesses attractive, broad and competitive technological solutions. Łukasiewicz provides a unique “challenge system” powered by a group of 4,500 scientists, who take up a business challenge and present the entrepreneur with potential solutions. At the same time, it provides access to cutting-edge capabilities and unique scientific infrastructure in the country. Most importantly – the entrepreneur does not bear the cost of preparing the conception of the research works. Łukasiewicz conveniently meets the expectations of the business. The entrepreneur can contact Łukasiewicz through an online form on our website https://lukasiewicz.gov.pl/en/business/ but also directly in over 50 locations of Łukasiewicz Institutes and their branches throughout Poland. Each site provides the same, high quality, product or service. Łukasiewicz focused on research areas such as: Health, Smart and Clean Mobility, Digital Transformation and Green and Low-emission Economy.
