The Institute of Aviation hosted this conference, devoted to marketing of European scientific and research organizations. This year’s edition attracted 140 participants from Belarus, Croatia, Spain, Germany, Poland, Portugal, Romania, Slovenia, Sweden, Turkey and Italy. The two-day conference was not only teeming with presentations, but also became a platform for discussions, meetings and experience sharing. The event was complemented with workshops and a poster session.

The European Forum for Marketing of Scientific and Research Organizations offered its participants a unique opportunity to become familiar with current trends, new tools and instruments and strategies in the marketing of scientific and research organizations. The speakers not only shared with professional observation regarding work in their respective institutions, but they also presented research outputs correlated with the conference topics.

The participants of the conference praised the workshops, which deepened their practical knowledge. All of them were led by invited professionals. The poster session was also an interesting part serving as a supplementation for the sessions. The participants could network with each other  not only via discussions but also during a banquet organized after the invite only theatre performance.

An important advantage of the forum is its international nature.  It is the only such conference in Europe. Not only were the Forum participants from different countries, but they also represented the various types of institutions: research institutes, research centers, museums, universities, PR agencies and enterprises related to the scientific research or aviation sector.

Polish institutions and universities were represented by: dr Sylwia Michalak (Poznan University of Economics), Jerzy Baruk, PhD (Maria Curie-Sklodowska University in Lublin), Sylwia Jarosławska-Sobór, PhD (The Central Maining Institute, Katowice), Olgierd Witczak, PhD and Zbigniew Spyra, PhD (University of Economics in Katowice), Daria Goś (International Institute of Molecular and Cell Biology in Warsaw), prof. Agnieszka Baruk (Lodz University of Technology), prof. Mirosława Pluta-Olearnik (Wroclaw University of Economics), Marzena Feldy, PhD (Nation Information Processing Institute), Alfred Brzozowski (Central Institute for Labour Protection experience), Piotr Mikosik, PhD (Warsaw Management University), prof. Zygmunt Waśkowski (Poznan University of Economics) oraz prof. Witold Wiśniowski (Director of the Institute of Aviation).

A special presentation for the participants was delivered by Magdalena Burnat-Mikosz, VP of the Management Board, Deloitte. The presentation topic was a review of international incentives for R&D activities.

English speeches were delivered by: prof. dr Durdana Ozretic-Dosen (University of Zagreb, Croatia), Dalibor Jakus (PR Director, Nulaosam, Zagreb, Croatia) Dacha Atienza (Head of Scientific Area at Museu de Ciències Naturals de Barcelona, European Citizen Science Association, Spain), Kamila Peszko, PhD (Szczecin University, Poland), Anna Velander Gisslén (National Museum of Science and Technology, Stockholm, Sweden), Adam Michalski (FINRYAN S.A.), prof. dr Petra Morschheuser (Baden-Wuerttemberg Cooperative State University Mosbach, Germany), Marek Seretny, PhD (Warsaw University of Technology, Poland) and Jarosław Górski, PhD (University of Warsaw, Poland, presentation prepared together with prof. Krzysztof Opolski).

The substantive patronage over the conference was held by Polskie Naukowe Towarzystwo Marketingu.

The conference was held under the Honorary Patronage of the President of the Republic of Poland Andrzej Duda.

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