10 years of the European Forum of Marketing of Scientific and Research Organizations
Łukasiewicz Research Network – Institute of Aviation for the tenth time hosted the participants of the European Marketing Forum of Scientific and Research Organizations (7-8 November 2019). This year’s jubilee edition was a unique opportunity to summarize and present the achievements of institutes in the promotion and marketing of science.
The 10th European Forum MINIB was opened by the hosts of the meeting: Paweł Stężycki, PhD. Eng., Director of the Łukasiewicz Research Network – Institute of Aviation, and Professor Bogdan Sojkin, Chairman of the Forum Programme Council.
For the first time, the conference was attended by representatives of the Łukasiewicz Research Network, headed by the director of the communication department, Paweł Wochowski, who spoke about the rebranding of the Łukasiewicz brand and presented a short film presenting the process of creating the new logotype of the Network.
In total, the conference was attended by several dozen representatives of Łukasiewicz’s institutes, including, among others: Łukasiewicz – Welding Institute, Łukasiewicz – Pharmaceutical Institute, Łukasiewicz – Wood Technology Institute, Łukasiewicz – Electronic Materials Technology Institute, Łukasiewicz – Tele and Radio Research Institute, Łukasiewicz – Ceramics and Building Materials Institute, Łukasiewicz – Iron Metallurgy Institute, Łukasiewicz – Non-Ferrous Metals Institute, Łukasiewicz – Non-Ferrous Metals Institute, Poznań Branch of CLAiO, Łukasiewicz – Automotive Industry Institute, Łukasiewicz – Agricultural Machinery Industry Institute, Łukasiewicz – Polish PORT Technology Development Center, Łukasiewicz – Institute of Polymer Materials and Dyes Engineering, Łukasiewicz – Building and Rock Mining Mechanization Institute, Łukasiewicz – Electronic Drives and Machines Institute KOMEL, Łukasiewicz – “TABOR” Rail Vehicles Institute and Łukasiewicz – Leather Industry Institute.
The Forum also attracted numerous foreign guests. Opening speeches were delivered by Catalin Nae PhD, Director of INCAS, who introduced the participants to the experience of Romanian institutes in promoting science and knowledge, and Professor William Bradley Zehner II (IC2 Institute, University of Texas), who devoted his presentation to systems management and Skinner’s psychological theories.
Speeches of the conference speakers concerned, among others, networking of research institutes in selected European countries, a wide range of communication strategies, image building, promotion, Internet communication (including social media), marketing automation, reputation measurement methods and public relations activities.
The added value of the two-day Forum was the Polish and English language workshops covering the issues of communication of research organisations and cooperation between science and business.
Participants also had the opportunity to present their research work at a poster session organized during the first day of the Forum.
The forum gathered a total of 90 participants from Poland, Romania, USA, Germany, Croatia, Slovenia and Belarus.
The honorary patronage over the conference was taken by the Ministry of Science and Higher Education and the Ministry of Entrepreneurship and Technology.