Transactions on Aerospace Research
Spis treści:
- Concept for perfecting the marketing of new technologies at Gdańsk Univerity of Technology
Jerzy Koszałka, Damian Kuźniewski - A concept of student relationship management in higher education
Anna Drapińska - Model technology platorm for cooperation of research centres with the business sector
Marzena Walasik - The application of CRM type systems in scientific marketing – prospects for effective cooperation of science and industry
Monika Pietrzyk, Piotr Winiarski - Gamification and games, their potential for application in marketing strategies
Katarzyna Wrona - Social Media Marketing – why businesses need to use it and how (includes a study of Facebook)
Lilach Bullock, Ola Agbaimoni - Crisis Management via Social Media
Agnieszka Chwiałkowska - Social campaigns concerning work safety in the context of social responsibility of business in Poland
Agnieszka Szczygielska, Alfred Brzozowski - Geoinformation as a form of promotion of scientific research
Tomasz Nałęcz - A university’s brand in the contemporary world
Stanisław Dawidziuk - Universities in Poland in the eyes of public opinion – current state and expectations in light of research
Michał Grech - Positive image of university and local government – common cause
Jan Walczak - Research institutes and scientific-industrial centres in the context of innovative economy in light of experiences of the Institute of Innovative Technologies EMAG
Piotr Wojtas, Stanisław Trenczek, Jerzy Keller - The significance of marketing for the development of research and development institutions. Experiences of the Research and Development Centre for Building Insulation Industy (COBR PIB)
Wioleta Śmieszek-Lindert, Artur Miros - ICT platform as a marketing tool of a scientific unit from the food-agricultural branch
Paweł Radomski, Piotr Moskała