226/2012

Spis treści:

1. Cooperation of scientific centres and companies on implementation of research results
   Dariusz Trzmielak
2. International orientation in the strategy of scientific and research institution
   Małgorzata Pluta-Olearnik
3. Determinants in the marketing of a research and scientific institution
   Bogdan Sojkin, Jakub Jasiczak
4. The role of personal marketing in forming the image of a science organization
   Agnieszka Izabela Baruk
5. Educational Fairs as a Form of Promotion of Higher Education Institutions
   Marcin Gębarowski
6. Event marketing as one of the forms of marketing innovation in scientific and research institutions
   Aneta Olejniczak
7. Google AdWords Advertising in Higher Education Marketing
   Radosław Dawidziuk
8. Content marketing as an important element of marketing strategy of scientific institutions
   Witold Świeczak
9. International marketing communication – Cultural context
   Dominika Hirsch
10. Image Development in the Internet – Opportunities and Threats
    Zbigniew Chmielewski, Dariusz Tworzydło, Hubert Ochmański
11. Marketing Communications in Industrial B2B Markets enhancing the Value of the Corporate Brand relying on Common Added Values
    Jose Ignacio Monrabal
12. Virtual press office as an efficient tool for scientific communication
    Natalia Osica
13. Building an Image of a Higher Education Institution as an Instrument of Mega Marketing
    Lidia Białoń
14. Communication between scientific-research institutions and their target groups in the Web 3.0 System
    Iris Kaiser
15. Competitions with electronic simulators for WINDOWS&ANDROID as marketing tools of academic institutions
    Michel Muszynski
16. Why is worth to become an engineer? – Promotional activities of scientific and research institutions and commercial entities
    Bogumiła Marczyńska
17. Financing marketing with EU funds
    Jaromir Matulewicz