Transactions on Aerospace Research
Spis treści:
- IMPLEMENTING NEW MARKETING STRATEGIES IN SCIENTIFIC AND RESEARCH INSTITUTIONS
Mirosława Pluta-Olearnik - SCIENTIFIC AND RESEARCH INSTITUTIONS’ UTILIZATION OF INTERNET TOOLS FOR MARKETING RESEARCH
Damian Dec - E-MARKETING OF RESEARCH AND SCIENTIFIC INSTITUTIONS – PSYCHOLOGICAL ASPECT
Karol Wolski - FAIRS AS A TOOL OF MARKETING ACTIVITY OF RESEARCH AND SCIENTIFIC INSTITUTIONS
Marcin Gębarowski - SCIENCE, TECHNOLOGY AND BUSINESS; MARKET OR INTERACTIVE COORDINATION?
Hakan Hakansson - INFORMATIONAL FOUNDATIONS FOR MARKETING DECISIONS IN THE PROCESS OF PRODUCT COMMERCIALIZATION
Bogdan Sojkin - STRATEGIC SIGNIFICANCE OF THE BRAND IN THE ACTIVITIES OF AN ORGANIZATION
Grzegorz Urbanek - COMMUNICATION IN TIMES OF CRISIS AS AN ELEMENT OF BUILIDING AN EFFICIENT BRAND
Dariusz Tworzydło - MEDIA RELATIONS – PROMOTING SCIENTIFIC AND RESEARCH INSTITUTIONS IN THE MEDIA IN POLAND AND EUROPE
Joanna Pruchnicka - INBOUND MARKETING AS A FORM OF THE INTERNET MARKETING
Witold Świeczak - ADVERTISING – PSYCHOLOGICAL ASPECTS OF THE INFLUENCE OF MARKETING TRICKS
Aneta Olejniczak - VISUAL IDENTIFICATION AND ITS ROLE IN SHAPING BRAND AWARENESS AND MARKETING COMMUNICATION
Katarzyna Wrona - SOCIAL RESPONSIBILITY IN BUSINESS IN THEORY AND PRACTICE
Adriana Paliwoda-Matiolańska - COOPERATION OF UNIVERSITIES AS AN ELEMENT OF SUPPORT FOR INNOVATION IN REGIONS
Piotr Danielewicz, Mateusz Wróblewski - BALANCED BRANDING OF THE EMPLOYER CREATED BY MEANS OF SOCIAL MEDIA – A FACTOR OF SUCCESS IN PERSONAL MARKETING
Iris Kaiser - COMMERCIALIZATION OF TECHNOLOGY – EFFICIENT SALES OF PATENTS, LICENSES AND RESULTS OF RESEARCH
Dariusz Trzmielak, Dariusz Kosiec - MODERN LIBRARY AND THE PROMOTION OF A SCIENTIFIC INSTITUTION
Kamila Kaczyńska - RESEARCH AND SCIENTIFIC ACHIEVEMENTS AS MEDIA EVENTS
Jaromir Matulewicz - THE IMAGE OF UNIVERSITIES FROM THE POINT OF VIEW OF STUDENTS AND HIGH SCHOOL GRADUATES
Michał Grech - THE ROLE OF MARKETING OF HIGHER EDUCATION INSTITUTIONS IN CREATING THE IMAGE OF CITIES AND REGIONS
Anita Kijanka