9TH EUROPEAN FORUM FOR MARKETING OF SCIENTIFIC AND RESEARCH ORGANIZATIONS
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1 day (Thursday 15.11.2018) |
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| 8:30 – 9:00 | Registration/welcome coffee | |
| Welcome speeches | ||
| 9:00 – 9:30 | Paweł Stężycki, PhD. Eng. – Director of the Institute of Aviation Professor Bogdan Sojkin, Poznan University of Economics, Poland Donato Ramani – ESOF2020 |
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| Keynote Speech | ||
| 9:30 – 11:00 | Marketing for Scientific and Research Organizations: Perspectives, Prognoses, Professional Actions Keynote Speaker – Profesor William Bradley Zehner II – IC 2 Institute-University of Texas, Austin, USA |
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| 11:00 – 11:10 | Coffee break | |
| Session I – Professor Bogdan Sojkin | |||
| 11:10 – 11:30 | Student as a beneficiary of the internship programs financed from European Union funds Sylwia Michalak, Ph.D., Professor Bogdan Sojkin – Poznan University of Economics, Poland |
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| 11:30 – 11:50 | Image crisis – expectations and reality Dariusz Tworzydło, Ph.D. – University of Warsaw, Przemysław Szuba, MA, EXACTO sp. z o.o., Poland |
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| 11:50 – 12:10 | Knowledge and innovations as factors of organizational development – an integrated approach Jerzy Baruk, Ph.D. Eng. – Maria Curie-Sklodowska University in Lublin, Poland |
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| 12:10 – 12:30 | Integrated marketing communication in launch new brand. Central Mining Institute’s Eko Patrol case Sylwia Jarosławska-Sobór, Ph.D. – The Central Mining Institute, Katowice, Poland |
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| 12:30 – 13:30 | Lunch + poster session | ||
| Parallel workshops | |||
| 01:30 – 03:00 | (1st group) | 1. Magdalena Kaźmierczak, Ph.D. Eng., Poznan Univeristy of Economics, Poland – CSR in practice (translated into English) 2. Slawomir Olko, Ph.D. Silesian University of Technology, Poland – Open i closed knowledge management models in research-development networks (translated into English) |
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| 03:10 – 04:40 | (2nd group) | ||
| Each Participant of Forum will be able to participate it both workshops. Please, make a selection of workshop/workshops on the registration form – during process of registration. Numbers of seats is limited! First-come, first-served! |
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Second day (Friday 16.11.2018) |
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| 8:00 – 8:30 | Welcome coffee | |
| Session II – Professor Agnieszka Izabela Baruk | ||
| 8:30 – 8:50 | The reasons of lack of young potential employees’ interest in an univeristy as an employer and their changes in 2016-2018 Assosiate Professor Agnieszka Izabela Baruk – Lodz University of Technology, Poland |
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| 8:50 – 9:10 | How to attract and retain talents in the science sector? Marzena Feldy, Ph.D. – National Information Processing Institute, Warsaw, Poland |
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| 9:10 – 9:30 | Antecedents of brand co-creation by consumers Olgierd Witczak, Ph.D. Eng. – University of Economics in Katowice, Poland |
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| 9:30 – 9:50 | The measurement and evaulation of PR communication Dalibor Jakus, MA, Public Relation Specialist – Croatia |
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| 9:50 – 10:10 | E-marketing campaign for an institution of tertiary education. Case study Beata Tarczydło, Ph.D., Joanna Miłoń, M.A. – AGH Univeristy of Science and Technology, Poland |
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| 10:10 – 10:20 | Break | |
| Session III – Moderator – Professor Durdana Ozretic-Dosen | ||
| 10:20 – 10:40 | The Role of Services Marketing in the Experience Economy Professor Durdana Ozretic-Dosen – University of Zagreb, Croatia |
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| 10:40 – 11:00 | Ageing and e-commerce – exotic expression or reality? Maria Rybaczewska, Ph.D., Professor Leigh Sparks – University of Stirling, UK |
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| 11:00 – 11:20 | The concept of networking research institutes in Poland Renata Barcikowska, Ph.D. – The Railway Research Institute, Poland |
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| 11:20 – 11:40 | Science festivals as a form of communication conducive to building university relations with stakeholders Agnieszka Smalec, Ph.D. – University of Szczecin, Poland |
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| 11:40 – 12:00 | Experiential marketing, interactivity and gamification – Differences and similarities among the world Diána Pacsi, dr. habil. Zoltán Szabó PhD MBA, Máté Batthay, Szent István University, Hungary |
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| 12:00 – 01:00 | Lunch | |
| Session IV- Moderator – Piotr Mikosik, PhD | ||
| 01:00 – 01:20 | The use of virtual reality in the marketing communication process Anna Szymczak, M.A. – University of Łodz, Poland |
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| 01:20 – 01:40 | Construction of a university development strategy using the methodology of strategic sessions on the example of the Academy of Fine Arts in Łódź Piotr Mikosik, Ph.D. – Warsaw Management University, Poland |
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| 01:40 – 02:00 | The use of social media in decision-making processes by young consumers Magda Stachowiak MSc. Eng. – Poznan University of Economics, Poland |
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| 02:00 – 02:20 | Eye-opening marketing strategy Julia Hettmann – Visuence Productions, Germany |
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| 02:20 | Closing remarks | |
