9th European Forum for Marketing of Scientific and Research Organizations9th European Forum for Marketing of Scientific and Research Organizations
Institute of Aviation, al. Krakowska 110/114, Warsaw, Poland
2018-11-15 08:30:00
Registration form
  • Home
  • About Forum
    • Programme Council
    • The Organizer
    • Main Topics
    • Gallery
    • Poster Session
    • Journal
  • Presentations
  • Programme
  • Fees and dates
  • For download
  • Contact
    • Venue
    • Useful information
  • Polski
  • Home
  • About Forum
    • Programme Council
    • The Organizer
    • Main Topics
    • Gallery
    • Poster Session
    • Journal
  • Presentations
  • Programme
  • Fees and dates
  • For download
  • Contact
    • Venue
    • Useful information
  • Polski

Main Topics

Marketing instruments of scientific and research organisations:

  • E-mail marketing
  • E-marketing of scientific and research organisations
  • Marketing strategies in combating the economic crisis
  • On-line marketing strategies
  • Education and work fairs as a form of promotion
  • Trends in marketing studies
  • Marketing trends and directions of scientific and research organisations
  • Implementation of new domestic and international strategies
  • Analytical and research instruments in the marketing of scientific and research organisations
  • Search engine optimisation

 

Social media:

  • Facebook marketing trends
  • Public relations on the Internet
  • Legal framework in social media
  • Social media and SEO
  • New societies in marketing
  • Social networks and recommendations of the best communication solutions
  • Social media not only constitutes Facebook
  • Social media – blogs, forums, chats

 

Marketing communication management:

  • Marketing communication – effectiveness and efficiency testing
  • Building the positive image of scientific and research organisations
  • The significance of the brand in the operations of a scientific organisation
  • Strategic management in scientific and research organizations in the Polish economic practice
  • Product management in research services
  • New technology marketing
  • Corporate social responsibility (CSR) in theory and practice
  • B2B marketing
  • Mobile marketing
  • Personal marketing as an instrument for creating the scientific organisation’s image
  • Psychology of advertising
  • Media relations – effective media cooperation
  • Media trends

 

Selected detailed topics:

  • Celebrities in the advertising of scientific and research organisations
  • Event marketing
  • Experiences of a direct marketing agency
  • Marketing in a scientific library
  • Marketing support for the commercialisation of research results
  • Ethics in marketing
  • Advantages of cooperation between scientific organisations and enterprises
  • Employee/student intellectual capital – the advantage of a competitive institution
  • Marketing of higher education institutions
  • Determinants of marketing and the effects of the crisis on a scientific and research organisation
  • Copyright in marketing and advertising
9TH EUROPEAN FORUM

The main focus of the Forum will be on marketing strategies supporting the promotion of the specific services that are offered by scientific and research institutions in Poland and other countries.

Report from the 7th edition of the Forum Minib

Archival photos
Institute of Aviation © Copyright 2018 | Design: Create24

You are cordially invited to participate in the 10th European Forum for Marketing of Scientific and Research Organizations to be held on
7–8th November 2019 in the Institute of Aviation in Warsaw, Poland.

You are cordially invited to participate in the 10th European Forum for Marketing of Scientific and Research Organizations to be held on 7–8th November 2019 in the Institute of Aviation in Warsaw, Poland.

More details on page: https://ilot.lukasiewicz.gov.pl/minib/en/

Contact:
Aneta Olejniczak
aneta.olejniczak@ilot.lukasiewicz.gov.pl
phone. +48 (22) 8460011 ext. 551