10TH EUROPEAN FORUM FOR MARKETING OF SCIENTIFIC AND RESEARCH ORGANIZATIONS
Last program update: 30.10.2019
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First day (Thursday 7.11.2019) |
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| 8:30 – 9:00 | Registration/welcome coffee | |
| Welcome speeches | ||
| 9:00 – 9:30 | Paweł Stężycki, PhD. Eng. – Director of the Łukasiewicz Research Network – Institute of Aviation Jarosław Gowin, PhD. – Prime Minister, Minister of Science and Higher Education Professor Bogdan Sojkin – Chairman of the Program Council, Poland Paweł Wochowski – Director of Communication Department – Łukasiewicz Research Network |
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| 9:30 – 10:15 | Promoting science and knowledge in Romania – achievements of Romanian scientific and education institutes Catalin Nae, PhD, Director, INCAS, Romania |
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| 10:15 – 10:30 | Coffee break | |
| Session I Moderator – Sylwia Jarosławska-Sobór, PhD |
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| 10:30 – 10:45 | Conditions and directions of changes in light of the establishment of the Łukasiewicz Research Network Marlena Maślanka, PhD., The Łukasiewicz Research Network – Institute for Engineering of Polymer Materials and Dyes, Toruń |
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| 10:45 – 11:00 | Networking of research institutes in selected European countries Renata Barcikowska, PhD., The Railway Research Institute, Warsaw |
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| 11:00 – 11:15 | Comparative analysis of internet communication strategies (websites and social media) of selected research networks, research centers, major research institutes Kamila Paszyn, MSc – The Łukasiewicz Research Network – Institute of Leather Industry, Łódź |
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| 11:15 – 11:30 | Marketing Automation in a research unit – real value or a fantasy of efficiency? Sylwia Jarosławska-Sobór, Ph.D., Mateusz Dulewski M.A. – The Central Mining Institute, Katowice, Poland |
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| 11:30 – 11:45 | Rozwój promocji kolejowego instytutu badawczego Maciej Andrzejewski PhD. Eng., Joanna Tomaszewska MA, Rail Vehicles Institute “TABOR” Poznań |
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| 11:45 – 12:45 | Lunch + poster session | |
| Parallel workshops | ||
| 12:45 – 14:15 | 1. Communication in research institutions Jadranka Jezersek-Turnes, Kontekst, Lujblijana, Slovenia |
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| 2. Cooperation between science and business Professor Dariusz Trzmielak, University of Łódź, Poland |
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| 14:30 – 16:00 | 1. Communication in research institutions Jadranka Jezersek-Turnes, Kontekst, Lujblijana, Slovenia |
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| 2. Cooperation between science and business Professor Dariusz Trzmielak, University of Łódź, Poland |
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| Each Participant of Forum will be able to participate at both workshops. Please, make a selection on the registration form – during process of registration. Numbers of seats is limited! First-come, first-served! |
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Second day (Friday 8.11.2019) |
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| 8:00 – 8:30 | Welcome coffee | |
| Keynote Speech | ||
| 8:30 – 10:00 | Managing and Motivating a Complex Global Technical Marketing & Sales Organization using Systems and Skinnerian Psychological Theories – A Case Study Keynote Speaker – Professor Willam Bradley Zehner II, IC2 Institute, University of Texas, Austin, USA |
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| Session II Moderator – Professor Bogdan Sojkin |
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| 10:00 – 10:15 | The image and reputation of a scientific and research institution as a determinant of its competitiveness Professor Bogdan Sojkin, Krzysztof Gołata, PhD, Poznan University of Economics, Poland |
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| 10:15 – 10:30 | Reasons of Polish young potential employees’ interest in an university as the employer vr perceiving its emplyees Professor Agnieszka Izabela Baruk – Lodz University of Technology, Poland |
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| 10:30 – 10:45 | Coffee break | |
| 10:45 – 11:00 | The Implementation of Telemedicine Innovation on the Dentistry Market: Empirical Analysis Professor Dariusz Trzmielak, Maciej Banacki, MA – University of Łódź |
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| 11:00 – 11:15 | Evaluation of marketing communication of scientific units in the context of cooperation with enterprises in Łódź region Associate Professor Magdalena Grębosz-Krawczyk, PhD. Hab. Eng. – Łodz University of Technology, Poland Sławomir Milczarek, PhD. – Marvec Consulting, Lodz |
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| 11:15 – 11:30 | New generations of students from the perspective of co-creating value in a university Professor Mirosława Pluta-Olearnik, University of Economics in Wroclaw |
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| 11:30 – 11:45 | Social media as a source of information about higher education institutions among candidates for studies Magda Stachowiak-Krzyżan, PhD. Eng., Poznan University of Economics, Poland |
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| 11:30 – 11:45 | You bend over backwards to foster reputation – but do you capture the results? An overview and assessment of reputation measurement approaches for higher education institutions Professor Petra Morschheuser – Baden-Wuerttemberg Cooperative State University Mosbach, Professor Joern Redler – Mainz University of Applied Sciences Fachbereich Wirtschaft, Germany |
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| 12:00 – 13:00 | Lunch | |
| Session III Moderator – Professor Zoran Krupka |
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| 13:00 – 13:15 | Insights into the development of Marketing in the Republic of Croatia Professor Durdana Ozretic-Dosen – University of Zagreb, Croatia |
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| 13:15 – 13:30 | Measurement of public relations activities – analysis of the methods and techniques used from the perspective of practitioners Professor Dariusz Tworzydło – University of Warsaw, Przemysław Szuba, MA, EXACTO sp. z o.o., Poland |
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| 13:30 – 13:45 | Science Communication and Public relations in a Changing Media Landscape Dalibor Jakus, MA, Public Relation Specialist, Croatia |
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| 13:45 – 14:00 | Importance of higher education institutions image in attracting students Professor Zoran Krupka, University of Zagreb, Croatia |
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| 14:00 – 14:15 | Job expectations and satisfaction among scientists Marzena Feldy PhD, Marta M. Bojko MA – National Information Processing Institute, Poland |
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| 14:15 – 14:30 | Feedback conditions in innovative business models – a practical approach Grażyna Golik-Górecka PhD, Rafał Skonieczka MA, University of Łodz, Poland |
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| 14:30 | Closing remarks | |