Marketing instruments of scientific and research organisations:
- E-mail marketing
- E-marketing of scientific and research organisations
- Marketing strategies in combating the economic crisis
- On-line marketing strategies
- Education and work fairs as a form of promotion
- Trends in marketing studies
- Marketing trends and directions of scientific and research organisations
- Implementation of new domestic and international strategies
- Analytical and research instruments in the marketing of scientific and research organisations
- Search engine optimisation
Social media:
- Facebook marketing trends
- Public relations on the Internet
- Legal framework in social media
- Social media and SEO
- New societies in marketing
- Social networks and recommendations of the best communication solutions
- Social media not only constitutes Facebook
- Social media – blogs, forums, chats
Marketing communication management:
- Marketing communication – effectiveness and efficiency testing
- Building the positive image of scientific and research organisations
- The significance of the brand in the operations of a scientific organisation
- Strategic management in scientific and research organizations in the Polish economic practice
- Product management in research services
- New technology marketing
- Corporate social responsibility (CSR) in theory and practice
- B2B marketing
- Mobile marketing
- Personal marketing as an instrument for creating the scientific organisation’s image
- Psychology of advertising
- Media relations – effective media cooperation
- Media trends
Selected detailed topics:
- Celebrities in the advertising of scientific and research organisations
- Event marketing
- Experiences of a direct marketing agency
- Marketing in a scientific library
- Marketing support for the commercialisation of research results
- Ethics in marketing
- Advantages of cooperation between scientific organisations and enterprises
- Employee/student intellectual capital – the advantage of a competitive institution
- Marketing of higher education institutions
- Determinants of marketing and the effects of the crisis on a scientific and research organisation
- Copyright in marketing and advertising
- Management of products/offers portfolio of the research and development institution