11th European Forum for Marketing of Scientific and Research Organizations11th European Forum for Marketing of Scientific and Research Organizations
Łukasiewicz Reserach Network - Institute of Aviation
2019-11-7 08:30:00
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  • About Forum
    • Programme Council
    • Main Topics
    • The Organizer
  • Venue
  • Publications
  • Registration form
  • Contact
  • Polski
  • Home
  • About Forum
    • Programme Council
    • Main Topics
    • The Organizer
  • Venue
  • Publications
  • Registration form
  • Contact
  • Polski

Main Topics

Marketing tools of scientific and research organisations:

  • E-mail marketing
  • E-marketing of scientific and research organisations
  • Marketing strategies in combating the economic crisis
  • On-line marketing strategies
  • Education and work fairs as a form of promotion
  • Trends in marketing studies
  • Marketing trends and directions of scientific and research organisations
  • Implementation of new domestic and international strategies
  • Analytical and research tools in the marketing of scientific and research organisations
  • Search engine optimisation

Marketing communication management:

  • Research on the effectiveness and efficiency of marketing communication
  • Building the positive image of scientific and research organizations
  • The significance of the brand in the operations of a scientific organization
  • Strategic management in scientific and research organizations in the Polish economic practice
  • Product management in research services
  • New technology marketing
  • Corporate social responsibility (CSR) in theory and practice
  • B2B marketing
  • Mobile marketing
  • Personal marketing as a tool for creating the scientific organisation’s image
  • Psychology of advertising
  • Media relations – effective media cooperation
  • Media trends

Selected detailed topics:

  • Management of products/offers portfolio of the research and development institution
  • Event marketing
  • Experiences of a direct marketing agency
  • Marketing in a scientific library
  • Marketing support for the commercialisation of research results
  • Ethics in marketing
  • Advantages of cooperation between scientific organisations and enterprises
  • Employee/student intellectual capital – the advantage of a competitive institution
  • Marketing of higher education institutions
  • Determinants of marketing and the effects of the crisis on a scientific and research organisation
  • Copyright in marketing and advertising

Social media:

  • Facebook marketing trends,
  • The Impact of Internet in Public Relations
  • Social media and SEO
  • New societies in marketing
  • Social networks and recommendations of the best communication solutions
  • Social media it is not only Facebook
  • Social media – blogs, forums, chats

The main focus of the Forum will be on marketing strategies supporting the promotion of the specific services that are offered by scientific and research institutions in Poland and other countries.

Report from the 10th edition of the Forum Minib

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