{"id":104609,"date":"2023-02-06T16:00:34","date_gmt":"2023-02-06T15:00:34","guid":{"rendered":"https:\/\/ilot.lukasiewicz.gov.pl\/marketing-instytucji-naukowych-i-badawczych-powrot-jedynej-w-europie-konferencji-dla-ekspertow\/"},"modified":"2025-11-27T15:02:53","modified_gmt":"2025-11-27T14:02:53","slug":"marketing-instytucji-naukowych-i-badawczych-powrot-jedynej-w-europie-konferencji-dla-ekspertow","status":"publish","type":"post","link":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/marketing-instytucji-naukowych-i-badawczych-powrot-jedynej-w-europie-konferencji-dla-ekspertow\/","title":{"rendered":"Marketing of scientific and research institutions \u2013 Europe\u2019s only conference for practitioners has returned"},"content":{"rendered":"\n<p><strong>After a two-year pandemic break, \u0141ukasiewicz \u2013 Institute of Aviation returned with the stationary edition of the European Forum for Marketing of Scientific and Research Institutions \u2013 MINIB 2022. Over 120 participants from Poland and abroad listened to a series of lectures and presentations showing the latest research results and practical solutions used by European universities and research institutes in the area of \u200b\u200bmarketing communication and creating relationships with stakeholders of services offered by these institutions.<\/strong><\/p>\n\n\n\n<p>The MINIB conference is a meeting place for practitioners and marketing experts from research institutes, universities and technology parks from all over Europe. This eleventh edition took place on November 22, 2022 at \u0141ukasiewicz \u2013 Institute of Aviation in Warsaw. The official opening was made by the director of the Institute, Pawe\u0142 St\u0119\u017cycki, and an introduction to the participants was given by Paulina Mazur, director of the Communication and PR Department at the \u0141ukasiewicz Center.<\/p>\n\n\n\n<p>The main topics of this year\u2019s edition were the challenges for the marketing of science at the beginning of the 21st century and the cooperation of scientific and research institutions with economic practice. Presentations at the Forum covered topics such as: challenges and the new role of marketing in the context of market resilience of the organization, dissemination of research and scientific results in international projects, as well as using the potential of scientific and research institutions in the process of entrepreneurial discovery.<\/p>\n\n\n\n<p>The highlight of the Forum was a panel discussion with invited experts: professor Joanna Cygler (\u0141ukasiewicz \u2013 Institute of Aviation, Warsaw School of Economics), professor Bogdan Pacho\u0142ek (Pozna\u0144 University of Economics and Business), dr. Marzena Walasik (\u0141ukasiewicz \u2013 Institute for Sustainable Technologies), dr. Martyna Dudzicz (\u0141ukasiewicz \u2013 Institute of Innovative Technologies EMAG), dr. Bart\u0142omiej Grobelski (Center for Innovation and Technology Transfer, Medical University of Lodz) and M.Sc. Agnieszka Stanisz (\u0141ukasiewicz \u2013 Pozna\u0144 Institute of Technology). The panel was led by professor Dariusz Trzmielak from the University of Lodz.<\/p>\n\n\n\n<p>The conference also included a poster session attended by students of the Warsaw University of Technology and a presentation of publishing houses of the \u0141ukasiewicz \u2013 Institute of Aviation and the Warsaw School of Economics.<\/p>\n\n\n\n<p>_<\/p>\n\n\n\n<p><strong>The \u0141ukasiewicz Research Network \u2013 Institute of Aviation<\/strong>&nbsp;is one of the most modern research facilities in Europe, with traditions dating back to 1926. The Institute closely cooperates with global tycoons of the aviation industry, such as: Boeing, GE, Airbus, Pratt &amp; Whitney, and institutions from the space industry, including the European Space Agency. Strategic research areas of the Institute are aviation, space and unmanned technologies. It also provides research and services for domestic and foreign industries in the field of materials, composite, additive, remote sensing, energy and oil&amp;gas technologies. More:&nbsp;<a href=\"https:\/\/ilot.lukasiewicz.gov.pl\/en\/\"><strong>ilot.lukasiewicz.gov.pl\/en\/<\/strong><\/a><\/p>\n\n\n\n<p><strong>The \u0141ukasiewicz Research Network<\/strong>&nbsp;offers businesses attractive, broad and competitive technological solutions. \u0141ukasiewicz provides a unique \u201cchallenge system\u201d powered by a group of 4,500 scientists, who take up a business challenge and present the entrepreneur with potential solutions. At the same time, it provides access to cutting-edge capabilities and unique scientific infrastructure in the country. Most importantly \u2013 the entrepreneur does not bear the cost of preparing the conception of the research works. \u0141ukasiewicz conveniently meets the expectations of the business. The entrepreneur can contact \u0141ukasiewicz through an online form on our website&nbsp;<a href=\"https:\/\/lukasiewicz.gov.pl\/en\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/lukasiewicz.gov.pl\/en\/business\/<\/strong><\/a>&nbsp;but also directly in over 50 locations of \u0141ukasiewicz Institutes and their branches throughout Poland. Each site provides the same, high quality, product or service. \u0141ukasiewicz focused on research areas such as: Health, Smart and Clean Mobility, Digital Transformation and Green and Low-emission Economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a two-year pandemic break, \u0141ukasiewicz \u2013 Institute of Aviation returned with the stationary edition of the European Forum for Marketing of Scientific and Research Institutions \u2013 MINIB 2022. Over 120 participants from Poland and abroad listened to a series of lectures and presentations showing the latest research results and practical solutions used by European [&hellip;]<\/p>\n","protected":false},"author":208,"featured_media":99669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-104609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"czas_czytania":"3","wyroznij":false},"publishpress_future_action":{"enabled":false,"date":"2026-05-13 12:25:52","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/posts\/104609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/users\/208"}],"replies":[{"embeddable":true,"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/comments?post=104609"}],"version-history":[{"count":1,"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/posts\/104609\/revisions"}],"predecessor-version":[{"id":104610,"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/posts\/104609\/revisions\/104610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/media\/99669"}],"wp:attachment":[{"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/media?parent=104609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/categories?post=104609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ilot.lukasiewicz.gov.pl\/en\/wp-json\/wp\/v2\/tags?post=104609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}